Brigitte Naderer
Dr. Brigitte Naderer, MA

Brigitte is a post-doc at the Public Mental Health Research Unit, Center for Public Health, Medical University of Vienna. She has a doctoral degree in communication science and works in the field of media effects, media literacy, media psychology, and health communication.

brigitte.naderer@meduniwien.ac.at; Tel.: +43 (0)1 40160-34889

Selected Publications

Naderer B, Wendt R, Bachl M, Rieger D. (2023). Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate. New Media & Society, 14614448231203617. 10.1177/14614448231203617.
Naderer B, Rieger D, Schulze H, Rothut S. (2023). Increasing knowledge about cognitive biases: an evaluation study of a radicalization prevention campaign targeted at European adolescents and young adults. Journal of Children and Media, 17(4), 426-442. 10.1080/17482798.2023.2230311.
Naderer B, Peter C, Karsay K. (2022). This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. Journal of Children and Media, 16(2), 149–167. 10.1080/17482798.2021.1938619 .
Naderer B, Binder A, Matthes J, Spielvogel I, Forrai M. (2020). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Pediatric Obesity, e12591. 10.1111/ijpo.12591 .
Naderer B, Matthes J, Spielvogel I. (2019). How brands appear in children's movies. A systematic content analysis of the past 25 years. International Journal of Advertising, 38(2), 237-257. 10.1080/02650487.2017.1410000 .

Wiener Werkstætte Publications

Arendt F, Till B, Voracek M, Kirchner S, Sonneck G, Naderer B, Pürcher P, Niederkrotenthaler T. (2023). ChatGPT, artificial intelligence, and suicide prevention: A call for a targeted and concerted research effort. Crisis 44(5):367-370. 10.1027/0227-5910/a000915.